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"Unhelpful feedback is easy to give — it happens all the time." It's almost as if you've been observing my past classrooms! I'm grateful for my paradigm shift (which you are aiding) to bake formative feedback into the crust of the course.

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I agree with the intent and philosophy of everything you write in this post but again I have to challenge your word choices. You define "feedback" as "EVALUATIVE information about the outcome of an event or action that is given back to the source of that event or action." I'm going to post this definition on the Standards-Based Learning and Grading Facebook group and see what members think. I think you are wrong to call it evaluative information because feedback should be descriptive, not evaluative, and almost everything you write and quote after the definition is about description, not evaluation. I also have difficulty with your third pillar wording but I'll wait until your next post to comment on that except to say that "marks" are the symbols (letters or numbers) we use to evaluate individual pieces of student summative assessment evidence.

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